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A concise and pithy reference guide that gives busy decision makers everything they need to know about management communications to get the right results for their business
This book provides you with all the powerful, practical and accessible guidance you need to transform the effectiveness of communication within your business.
It will show you how to:
§ adopt a communications mindset
§ accept responsibility for your communication
§ take a strategic view of communications, whether you are internal or external, spoken, written or non-verbal, too
§ develop a simple, focused communication strategy
§ ensure that strategy is aligned with company strategy
§ take account of the interests, needs and language of your audience
§ make communication compelling, continuous and credible
This book provides tried and tested tools, processes and techniques that are grounded in the reality of everyday business life. It offers a simple approach to strategic communication that will help you develop a practical framework for thinking about management communications, with questions to ask, examples and things to think about.
- Sales Rank: #2864764 in eBooks
- Published on: 2012-09-26
- Released on: 2012-09-26
- Format: Kindle eBook
From the Back Cover
FAST ANSWERS TO CRITICAL BUSINESS DECISIONS
A profitable, well-run business demands effective communication. Financial Times Briefings: Management Communication is your practical and accessible guide to transforming the impact of communication both within your business and with external stakeholders. The unique structure will ensure that you get the targeted advice you need.
About the Author
Gordon Adler runs Adler Way, a communications consulting boutique that helps managers and companies improve their communications. Gordon has many years of consulting, management, leadership and teaching experience. He has been a professional writer, editor, communications director, senior manager and professor. He has worked around the world, and speaks English, French and German.
Most helpful customer reviews
1 of 1 people found the following review helpful.
This book helps managers communicate authentically and effectively
By Els van Weering
For years, I've been looking for a book that gives the managers I work with everything they need to know about communication - short, easy to read, with examples, synopses, and tools. This guide does all this and more. It bases communication advise on the principles of emotional intelligence. From someone who has obviously done it, knows about it and writes about it with simplicity and clarity.
0 of 0 people found the following review helpful.
brilliant management communication tool-box
By Amazon Customer
The book is an excellently structured treasure chest to build and continuously improve one's own communication tool-box. The short briefing lessons after each chapter help to quickly grasp the essentials and rapidly get the big picture. It's also ideal for self-study. Some chapters such as "tame your inner critic" or on "gender" (difference between communication of men and women) are "musts" to read for anyone.
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